About this project
Commercial for Coop featuring animated cg "kiddie shopping carts", announcing Coop's upcoming children's campaign.
Production company: Toxic A/S: Sigurd Kristiansen / Johanne Lund.
Blink was responsible for all 3d modeling, texturing/shading, rigging and animation.
For this project we needed to rebuild the shopping cart from scratch, based on an earlier Maya-version which was impractical for rigging and animation. In contrast to the client's former shopping-cart commercials, these needed child-like proportions and movements to suit the theme of the commercial.
Detail shot of the various moving parts of the shopping cart model.